Small Business – Big Plans: How to Use Digital Marketing

ISBN: 9780795710704

Author: Catherine Black and Belinda Mountain

Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.

Weaving core digital marketing principles into a specifically South African context, you’ll learn:
•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media